The Genesis story.
It began with a fast. June 2024. I was coming out of a hard season and sat with one question — what next — and I asked God to answer it. The answer that came back was e-hailing.
I was certain I had heard it wrong. The industry I knew was a dirty one — corruption, crime, and the kind of work that breaks the men who do it. I started talking myself out of it: I am imagining things, God did not say what I think He said. I was halfway through that argument when Nozipho walked in.
She said, out of nowhere: "You know, I want to buy a scooter." Two of us, neither aware of what the other had been thinking, arriving at the same place. We took it as confirmation. The rest is history.
We started small — renting cars to the boys in my neighbourhood. It was earnest, and it was wrong. Fleetly only became Fleetly when I went to drive an Uber myself in December of 2024. That is when I discovered that everyone in this industry is doing it wrong.
Cars sat idle half the day. Drivers were never home, working every hour they could find. They held a lot of money in their hands at the end of a shift and somehow had none of it by morning. Petrol ate them alive. The asset was under-utilised, the operator was over-utilised, and nobody was winning. That is when I understood what Fleetly was actually meant to be.